Consumers’ attention spans are shorter than ever, so how do you get your business to stand out from the crowd? The answer to that? Advertising.
It’s scarcely a coincidence that ads are so prevalent in society. Businesses engage with customers at every touchpoint in their life, from the subway to public restrooms, in the hopes of influencing their purchasing decisions. The finest advertisers conduct research before deciding on an ad’s placement, design, and goal.